Niching is a risky business. We’ve heard the arguments against niching time and time again:But if I narrow my focus, won’t I miss out on potential customers? I don’t want to limit my opportunities by focusing on such a specific segment of the market. What if I get bored?What if my niche dries up? MACKEY’s very own Sarah Grace is ready to bust some myths about niching and get real: nowadays, niching is necessary. It’s also a tried-and-true strategy to boost your profitability.

Dennis Devlin’s committed his entire career to understanding why people buy.As a self-proclaimed “non-shopper,” he’s never related to the people who enjoy spending time at length perusing the shelves. “I’d rather be in and out in 15 minutes,” he says. “These days, I don’t even need to go into a store. I can just go to a website, pull up my shopping history, and click ‘buy again.’”Dennis has a personal passion for improv, which isn’t surprising when you learn his story.With saying, “yes, and” at the core of an improviser’s philosophy, Dennis knows there’s an element of fear in moving forward, but with that fear, he’s also found prosperity.

The book covers scientific and emotional insights into our behavior and the patterns we build in response to trauma. By better understanding trauma, we can transform how trauma influences our lives, our knowledge of others, and our interactions with those around us. 

Winston Faircloth’s on a mission of redemption.  “For Love of Team came out of my own painful experience as a founder of a technology organization,” he explains. “I really prioritized my clients and my products. I was always taking the side of my clients, which meant I had a pretty horrible culture inside.” 

We’re talking about building a community where you (and your team) authentically appreciate one another. And where you’re not afraid to show it!  

Now more than ever, we’re all running on empty. Figuring out how to take (and make) time for myself has been a lifelong pursuit. Back in my 30s, I founded my accounting firm. I quickly scaled my business and acquired a second firm. I thought the acquisition meant taking on 200 new clients, but I ended up with 500. I wasn’t prepared for the massive influx of work.

Hi! I'm Mackey McNeill, the founder of Mackey. I'm going to talk about using data as a convener. I've spent my career iterating and innovating ways to help business owners live more prosperous lives, to enjoy the three freedoms of prosperity - money freedom, time freedom, and freedom from worry. And, what I've learned is there are five key ideas that have implemented, allow a business not only to profit but to prosper. First, bring your head and heart to work. Two, change your focus. Three, use data as the convener, a unifier. Four, stop being a fulcrum and build a circle. And five, build a better toolbox. 

Hi! I'm Mackey McNeill and in this video I want to explore how a very common idea that the sole purpose of business is to make a profit can actually damage your business. Milton Friedman, the Nobel prize winning economist, advanced this idea in an article in 1970 and while has come to  be taught as gospel, I am one of many voices currently beating the drum that this is a short-sighted idea of why business exists. 

Hi. I'm Mackey McNeill, founder of Mackey and in this video I'm going to explain how to stop being a fulcrum and build a circle in your business and why it matters. For 40 years I've worked with business owners to help them prosper, to build amazing bottom lines, to enjoy time freedom, and be confident in their decisions. What I've learned is there are five critical areas that have adopted allow a business not only to profit but to prosper. First, bring your head and heart to work. Two, change your focus. Three, use data as a convener or unifier. Four stop being a fulcrum and build a circle. And five, build a better toolbox. 

Over the years, I've worked with thousands of business owners and they've taught me a lot. In fact, almost everything I've created in our prosper process was something I learned by either seeing other people do it or trying it out then letting me try it out and experiment with them. Usually, they knew I was experimenting but we just was, you know, it the whole process of creating something new was just trying out new things but it was always magic that when some I was up against something and when I couldn't seem like make something happen, like faster for clients inevitably, when I was focused on that issue the solution would arise.