Success Story
SpotOn Productions
We just wouldn’t have gotten to where we are today without the MACKEY team providing us strategic financial insights and support.
In the three years, SpotOn Productions has been working with MACKEY, they’ve gone from a three-person lifestyle business uncertain about the future to a professionally managed business with a strong position in the marketplace and a family succession plan in the works.
The Challenge | Like many entrepreneurs, Michael, Kerry & Ian Murray loved being their own bosses and doing great work, but the financial payoff simply wasn't there. Too many hours for too little profit.
The Solution | The SpotOn Productions team partnered with MACKEY to:
Realign and refocus the business on their unique value in the market
Create a monthly budget and forecasting system
Develop financial statements and systems that give a concise and clear picture of the business
Setup a weekly scorecard to leverage the new sales team and hold them accountable
The Results
Annual sales increased by 146%
Annual net income grew by 420%
Equity increased by 291%
Average project revenue increased 178%
About SpotOn Productions
SpotOn Productions is a full-service Cincinnati video production company specializing in high definition, digital corporate video and photography production. Their Telly Award-winning video production and post-production includes television commercials, video for the web, and creative concept development. They produce creative, engaging productions…spot on with your communication goals.