Success Story
Full Throttle Adrenaline Park
Five years before starting Prosper for Business, we said no, I wish we’d said yes. I’ve never walked away without value. Our service team at Mackey is incredibly supportive and at the same time has never shied away from challenging us.
In the first 18 months that the Full Throttle Adrenaline Park team worked with MACKEY, they experienced exceptional growth while increasing earnings and adding new attractions & locations.
The Challenge | Aaron always had big growth goals for the business. From co-founding the business in 2011 to expanding the track in 2015 to acquiring an additional location in 2017, growth was always a major focus. The challenge was to measure the success of each new growth idea & its impact on revenue, profit & cash flow.
The Solution | The Full Throttle team partnered with MACKEY to:
Build financial trend reports & scorecards to monitor the business through monthly CFO meetings
Develop a clear plan for growth and accountability systems for the leadership team to achieve that plan
Analyze & evaluate numerous strategic decision points including growth strategies, new locations, and new attractions
Leverage cash flow more effectively
The Results
Annual sales increased by 20%
Annual net income grew by 784%
Equity increased by 101%
Average project revenue increased 194%
About Full Throttle Adrenaline Park
Full Throttle Adrenaline Park offers a fun & competitive place to race, throw axes, play paintball and more . From individuals to large group events, Full Throttle is dedicated to exceptional customer service while providing a high-energy experience at their 6 midwestern locations.